Meet Zane Latif, PP&Co’s Chief Growth Officer

PP&Co, a leading firm with offices in San Jose and Santa Cruz, introduces Zane Latif as its new Chief Growth Officer (CGO). As CGO, Zane will be a valuable member of PP&Co’s executive leadership team, playing a crucial role in aligning strategic initiatives, fostering innovation, and maintaining a strong focus on client service excellence, thereby reinforcing PP&Co’s commitment to growth and success. Previously a Director at a VC-backed e-commerce company, Latif is an experienced strategy and business operations leader, with demonstrated success leading cross-functional initiatives and building out new business lines and processes.

“I’m thrilled to be joining PP&Co as Chief Growth Officer,” said Latif. “PP&Co has a history of incredible client service and cares deeply about creating a great future for its team and clients. I have already been impressed by the strong culture and growth mindset throughout the firm, and I am excited to join PP&Co at this critical time in its growth journey.”

Phuong Mayer, PP&Co’s CEO, had this to say. “As Chief Growth Officer, Zane’s mission is to drive our strategic initiatives and manage growth in a way that maintains the highest level of client satisfaction and employee engagement. He brings to PP&Co his experience in management consulting, strategy, and operations, built upon a foundation of people-focused core values that align with ours. I’m incredibly excited to have him on our leadership team!”

Having recently entered into a partnership with Ascend, a strategic partner for regional accounting firms backed by private equity firm Alpine Investors, PP&Co continues to operate independently while benefitting from access to a wealth of resources and expertise. This empowers the firm to further support clients through enhanced capabilities, expanded service offerings, and the ability to stay ahead of industry trends through more comprehensive and innovative solutions. The addition of a CGO to the executive leadership team ensures that firm rainmakers receive the guidance and support they need to drive the firm’s ambitious yet sustainable growth goals. Moreover, the CGO will focus on enhancing the employee experience, supporting career development, and aligning individual career goals with the firm’s strategic objectives.

For more information contact Saralyn Winslow, PP&Co Marketing Director, at swinslow@ppandco.com.